Stop Guessing What Casting Wants.
Learn commercial voiceover from the other side of the glass!
I’ve spent more than 20 years casting, directing, and listening to commercial voiceover auditions.
Now I’m showing you what happens on the other side of the audition. What casting hears, what makes a performance stand out, and what makes us want to hear more.
The Beginner’s Guide to Booking Commercial Voiceover
10 lessons. Real commercial scripts. Professional examples. A practical system for approaching your auditions with confidence.
$39 — GET STARTED
Not sure yet? Step into the booth for free.
Section 1 is completely free to preview!
Listen to the first lesson. See how I teach. Decide for yourself.
WHAT HAPPENS AFTER YOU HIT “SEND”?
You record your audition.
You listen to it ten times.
You wonder if you sounded conversational enough.
You wonder if you should do another take.
You wonder if you emphasized the right words.
You try to sound natural. Then you wonder if you sounded too casual.
You question whether you actually made a choice or just read the words.
Then you hit SEND.
And suddenly…
…you have no idea what happens next.
I’ve spent more than two decades on the other side of that audition. I’ve heard thousands of commercial voiceover performances…the ones that immediately felt right, the ones that were technically good but forgettable, and the ones that made you stop and think:
“That’s the one!”
You hear yourself.
Casting hears something else.
This course gives you access to that perspective.
So What’s the Answer?
The Beginner's Guide to Booking Commercial Voiceover
Stop guessing what casting wants.
You spend hours, sometimes days, preparing an audition from your side of the microphone.
But what happens when it reaches the other side of the glass?
What is casting actually listening for?
After more than 20 years of casting, directing, and listening to commercial voiceover auditions, I’ve learned that booking isn’t simply about having a great voice or knowing how to “sound conversational.”
It’s about knowing what you’re saying, who you’re saying it to, why you’re saying it, and what makes someone want to keep listening.
This 10-part course takes you inside that process.
You’ll learn how to:
Identify who you’re really talking to and why that changes your performance.
Recognize the formulas hiding inside commercial copy.
Find the words and ideas that actually matter.
Interpret direction without losing your own instincts.
Develop a point of view instead of simply reading the words.
Use pitch and pacing to create a more natural, dynamic performance.
Turn scripted copy into an actual conversation.
Make your reads feel relatable, spontaneous, and human.
Use unexpected choices to make a performance more memorable.
Approach any commercial script with a practical system designed to help you make smarter choices before you ever hit record.
Don’t just learn it. Hear it.
Every lesson includes a professionally recorded performance of the same script you’re studying.
You’ll hear what a marketable performance sounds like, understand why the choices work, and then have the opportunity to apply those principles to your own read.
REAL SCRIPT.
PROFESSIONAL PERFORMANCE.
YOUR TURN.
This is commercial voiceover from the other side of the glass.
No vague advice about “finding your voice.”
No magic formula for booking every audition.
Just the fundamentals, perspective, and practical techniques I’ve learned from 20+ years of listening to what happens when an audition hits the other side of the glass.
STEP INTO THE BOOTH!
Section 1 is free to preview.
Listen to the first lesson. Hear how I teach. See if this approach makes sense for you.
Start learning today!
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Identifying the Product/Service and Audience
Before you say a word, know who you’re talking to. Learn how identifying the audience changes your tone, intention and emotional connection.
Before you say a word, know who you’re talking to. Learn how identifying the audience changes your tone, intention and emotional connection.
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Identifying Formulas in Ad Copy
Commercial copy isn’t random. Learn to recognize the structures and patterns advertisers use and understand how they influence your performance.
Commercial copy isn’t random. Learn to recognize the structures and patterns advertisers use and understand how they influence your performance.
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Identifying Copy Points and the Call to Action
Not every word deserves the same weight. Find the words that matter. Learn how to identify the copy points that actually sell the message and use them to shape your read.
Not every word deserves the same weight. Find the words that matter. Learn how to identify the copy points that actually sell the message and use them to shape your read.
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Interpreting Script Direction
Script direction isn’t a command to “act.” Learn how to take direction, make strong choices and still sound like a real person without sacrificing authenticity or creativity. Discover how to balance client expectations with instinct, performance choices, and emotional connection to deliver auditions that feel natural, confident, and memorable.
Script direction isn’t a command to “act.” Learn how to take direction, make strong choices and still sound like a real person without sacrificing authenticity or creativity. Discover how to balance client expectations with instinct, performance choices, and emotional connection to deliver auditions that feel natural, confident, and memorable.
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Have a Point of View
A technically perfect read can still be completely forgettable. Learn how to decide who you are, who you’re talking to and what you actually want them to hear.
A technically perfect read can still be completely forgettable. Learn how to decide who you are, who you’re talking to and what you actually want them to hear.
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Vocal Pitch and Pacing Technique
Use your voice! Pitch and pacing can completely change a performance. Learn how subtle vocal choices can turn a flat, scripted read into something dynamic and believable.
Use your voice! Pitch and pacing can completely change a performance. Learn how subtle vocal choices can turn a flat, scripted read into something dynamic and believable.
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Have a Conversation
“Be conversational” is probably the most overused direction in commercial VO. I’ll show you what it actually means and how to make scripted copy sound like something you’d genuinely say.
“Be conversational” is probably the most overused direction in commercial VO. I’ll show you what it actually means and how to make scripted copy sound like something you’d genuinely say.
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Be Relatable
People don’t connect with performances. They connect with people! Learn how empathy, personality, confidence and personal perspective can transform commercial copy.
People don’t connect with performances. They connect with people! Learn how empathy, personality, confidence and personal perspective can transform commercial copy.
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Violate the Listener’s Expectations
Sometimes the best way to make someone listen…is to do something they weren’t expecting. Learn how unexpected pauses, pacing, inflection and emotional choices can make a performance memorable.
Sometimes the best way to make someone listen…is to do something they weren’t expecting. Learn how unexpected pauses, pacing, inflection and emotional choices can make a performance memorable.
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Be Spontaneous and Enthusiastic
The goal isn’t to “sound enthusiastic.” The goal is to sound like something just happened that made you enthusiastic. Learn how to access spontaneity, emotional instinct and creative freedom without forcing the performance.
The goal isn’t to “sound enthusiastic.” The goal is to sound like something just happened that made you enthusiastic. Learn how to access spontaneity, emotional instinct and creative freedom without forcing the performance.
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Why I’m Teaching This
I’m Erik Sanchez.
For more than 20 years, I’ve worked on the other side of the microphone casting, directing, producing, and coaching commercial voice talent.
I’ve listened to thousands of auditions.
I’ve heard what makes a read work.
I’ve heard what makes it miss.
And I’ve learned there’s a big difference between sounding good and making someone want to keep listening.
That’s the perspective I’m sharing with you.
No magic formula. No promises. Just 20+ years of knowing what happens on the other side of the audition.
Let me show you what I hear.
IS THIS COURSE FOR YOU?
This is for you if:
✓ You’ve always wanted to try commercial voiceover but don’t know where to start.
✓ You think you’re performing well but don’t know how to breakdown a script.
✓ You keep hearing “be more conversational” but nobody has actually explained what that means.
✓ Your auditions sound good but they don’t sound natural or “real”.
✓ You’ve been auditioning and can’t figure out why you’re not booking.
✓ You want professional guidance without spending hundreds of dollars.
✓ You’re ready to stop guessing and start understanding what you’re actually doing.
This probably isn’t for you if:
You’re already a highly experienced commercial VO professional looking for advanced career strategy.
This course is about mastering the fundamentals.
WHY $39?
I’ve spent more than 20 years on the other side of the glass casting, directing, and listening to commercial voiceover auditions.
You could spend hundreds on a voiceover education.
I wanted to make this perspective a lot easier to access.
That’s why the complete 10-part course is $39.
No subscription.
No complicated pricing.
No $399 masterclass.
It’s not a promise that you’ll book your next audition. Just a practical introduction to commercial voiceover from someone who has spent more than two decades of casting, directing, and coaching commercial voice talent.
Frequently Asked Questions
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Yes. It’s designed primarily for people who are new to commercial voiceover or still trying to understand how commercial auditions actually work.
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No. The course focuses on performance fundamentals. You don’t need a professional studio to start learning.
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It’s self-paced. You can work through the 10 lessons at your own speed.
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No. Acting experience can certainly help, but this course starts with the fundamentals of commercial performance.
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No. And I’d be suspicious of anyone who promised that. What I can give you is a better understanding of how to approach commercial copy and what casting is listening for.
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You don’t have to be brand new to benefit from this course. If you’ve taken classes, worked with coaches, or have been auditioning but still find yourself wondering “Why isn’t this booking?”, the fundamentals can be just as valuable. The course is designed to help you hear your performance differently and understand the choices you’re making before you hit record.
Stop Guessing.
Start Listening Like Casting.
The Beginner’s Guide to Booking Commercial Voiceover
10 lessons. Real commercial scripts. Professional examples.
A practical system for approaching your auditions with confidence.
$39 — STEP INSIDE
Section 1 is free to preview!